Discover Dubai Creek Harbour is an augmented reality app designed to accompany a 4 x 3m model of the project. It allowed people to discover the development in greater detail, learn about the impressive amenities and features and encouraged them to invest in the location. The user experience was focused on discovery; there were countless Easter eggs hidden throughout, and the longer people explored, the more they found.

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We built the entire app in Unity and worked tirelessly to get the highest quality CGI finish possible using real-time rendering. We also used AR Kit with advanced extensions to track the physical model of the development as closely as possible, enabling us to lay the CGI directly on top of it.

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This was a hugely complex AR project, both in terms of scale and level of detail. The experience spanned over 300 buildings in eleven different districts - a vast amount of information to communicate in a single experience.

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