The Beat Challenge drops the excitement of PortAventura World and LaLiga into visitors’ palms, offering a hybrid gaming experience that enhances the physical infrastructure of the park with an AR overlay.

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The app leverages geolocation technology to track a visitor’s location within the park and bring a virtual football-themed world to life around them, connecting audiences with their physical surroundings. Guided and challenged by 200ft tall AR footballers, such as Gerard Piqué, Karim Benzema and Jan Oblak, users are able to unlock and play different games depending on which area of the park they are in, encouraging them to discover an evolving immersive experience the more they explore.

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We created 40 different mini-challenges within the experience, with players able to put their defense, dribble and shooting skills to the test, as well as track their progress on an interactive map. Users can also customise their own avatar to represent them in the virtual football world, with special features and collectibles to unlock as they discover new locations.

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