Lego: Star Wars AR Experience

THE GOAL

THE 
BACKGROUND

To celebrate the 40th anniversary of Return of the Jedi, Lego wanted to create a tribute to Star Wars fans. So we launched a multi-experiential augmented reality campaign that placed them at the centre of the franchise’s most famous moments.

THE IDEA

THE 
EXECUTION

Inspired by Lego’s new Star Wars sets, we created three bespoke AR experiences - a UCS X-Wing Starfighter for the aspiring Rebel pilot; the Endor Speeder Chase for Scout Trooper fans; and the Emperor’s Throne Room, where Luke Skywalker and Darth Vader held their final climactic battle.

We used Web AR platform 8th Wall and React-three-fiber, a renderer for creating animated 3D graphics, to create an excellent UI framework that supported composability and easy swapping of scenes, objects, and materials.

Some technical highlights included the glow of the lightsaber in the Emperor’s Throne Room and clipped planes that cut the trees off in the shape of the base in the Endor Speeder Chase scene.

KEY LEARNINGS

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WHY THIS
MATTERS

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