PROGRESS

Web traffic

+32%

Bounce rate

-8%

First month visits

72k

THE GOAL

THE 
BACKGROUND

THE IDEA

THE 
EXECUTION

KEY LEARNINGS

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/02
/03
/04
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WHY THIS
MATTERS

EXPLORE MORE WORK

Gap x Mattel: Barbie’s Times Square Takeover
La Liga: The Beat Challenge
Nike: Move to Zero
EE: AR Foosball
Battle of the Baddest: AR Microsite
H&M: AR Pop-up Book
Lego: Star Wars AR
Coca-Cola: Dreamworld AR
Goodwood Festival of Speed: Lotus Aeroad
Emaar: Discover Dubai Creek Harbour
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EXPLORE OTHER EXPERIMENTS

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